The Challenge

Slash Films and the entire team are eager to get a new logo design. For a company that specializes in providing camera equipment and props to film crews, it shouldn’t be using the Arial typeface as the main logo. The logo design will be used on business cards, vinyl stickers on rental equipment, and can be featured in the closing credits of films.
The Process and Solution

A simple mark with balanced aesthetics will be appropriate for this design.
The idea is film rolling forming into an S. It should be unique and not explicitly shown in the icon.
The Output and Application

The design is able to be applied in different areas used by the whole team. Easily readable and recognizable in credits scenes and very well suited as stickers.
The layout and placement of text is very unique. It stands out in its own way.

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